Table of Contents

  1. In the Beginning My story began in 2007 when I wrote a novel to learn how to podcast for my day job.
  2. What is Marketing? So many writers hate marketing but what they're doing isn't marketing.
  3. Priming the Pump Everybody starts at zero. The trick is to not stay there.
  4. By the Numbers How much does it really cost to self-publish? Less than you may think.
  5. Interaction, Engagement, Influence One of these things is not like the others.
  6. Very Superstitious Want more reviews? Stop being superstitious about how to get them.
  7. A Bucket of Pennies Amazon isn't just the company name. It's their business model.
  8. About the Algorithms Perhaps the algorithms aren't what they seem.
  9. Practice Makes Perfect Simple repetition only makes bad habits harder to break.
  10. All-in Or Wide? It's not a one-size-fits all question. Some things to consider.
  11. Finagling Finance Covers and editing aren't your only expenses. Infrastructure matters.
  12. Email Listservs A vital piece of your sales and promotion.
  13. Wagging the Long Tail A discussion of the ACLS writer earnings study from 2022.
  14. Disrupt This A lot of people believe Amazon disrupted publishing. It didn't.
  15. Polly Wanna Cracker Parrots don't buy crackers. Neither do most of your followers.
  16. A Rising Tide What can we do about author earnings?
  17. Climbing the Long Tale: Stage 1 A blue print for moving up the earnings curve.
  18. Climbing the Long Tale: Stage 2 Going from hobby to vocation. How far do you want to go?
  19. Face To Your Audience If you want readers, stop writing to writers.
  20. A Few Notes on Discoverability Stop trying to get your book discovered.
  21. Mango At the Hardware Store Why SEO doesn't matter if you're optimizing the wrong search.
  22. Networked Economy We have the world at our fingertips and allies around the globe.
  23. Publishing: A Glossary... You keep using that word. I do not think it means what you think it means.
  24. Art of the Schmooze Hate to mix and mingle? Try these simple tips to smooth your schmooze.
  25. Abandonment Issues Think of the readers.